Corporate Graphic Design
Fidelity Investments
Background
Fidelity Investments, a financial firm, was looking for dimensional, direct mail pieces that promoted their 401(k) plans to benefits managers.
Graphic Design work
A series of mailers included a 8.5 x 11 inch glossy folder, featuring six steps to reduce fiduciary risk and cards that further described each step; a 6 x 9 inch mailer, offering benefits managers a free copy of “10 Smart Moves for Plan Sponsors”; and a 6 x 11 inch mailer that describes Fidelity as being “Instrumental to Your Plan’s Success.” The “instrumental” and “smart moves” concepts were carried througout the piece with clever copywriting and the selection of orchestral and yoga imagery, respectively.
Coordinating web landing pages were created for each campaign.
Art direction and graphic design: Sara Delaney; creative direction and copywriting: BlackSheep Marketing
