Corporate Graphic Design
Velvet Ribbon, a women’s clothing boutique, focuses on modern, feminine, and classic wardrobe pieces for women aged 25–44. The store needed a complete identity, as well as signage, promotional materials, and a website, for its opening.
We designed a logo that combines modern and feminine sensabilities through the use of a clean sans serif typeface and curvy, whimsical flourishes. The business cards and stationery continue the use of modern typography with feminine patterns and flourishes. In addition, full-color photography showcases details in Velvet Ribbon’s clothing, accessories, and jewelry.
The feminine and clean, modern look is also applied to the company website. Selected images of the store and its contents randomly change with each page reload; this gives the visitor the impression of frequent web updates and fresh content, without incurring any additional cost to the company.
Other work included: envelopes, Powerpoint presentation template, gift certificates, postcards, posters, signage, shopping bags, ads, web banners, e-mails, and photography of store interiors, products and clothing.
Creative direction, graphic design, and select photography: Sara Delaney;
copywriting: Velvet Ribbon